Why a business app? With the constantly increasing popularity of smartphones and tablets, demand for mobile apps is on a rise. There can be many reasons for businesses to develop mobile apps and generate a smarter business model. Let us look at key points in a...
User Engagement or Growth? Engagement and growth are two very different things for a startup. Engagement, according to Nir Eyal, who writes about products that move people, is about creating an experience designed to connect a solution to the user’s problems with...