ARCC was ready to take its printed Craft Beverage Trail & Map mobile. The purpose of the Craft Beverage Trail Mobile Application still is to promote and enhance the craft beverage industry in Warren, Washington and Northern Saratoga Counties through tours and collaboration. To do this ARCC needed to engage larger audiences – both local and those visiting – with the trail. Instead of needing to have a printed map in hand both local and people visiting the sprawling Adirondack Region receive notifications, are able to interact with Makers, and get turn-by-turn driving directions to Makers establishments. Badges are awarded for Maker visits which earn app users various prizes and recognition.