Pay Per Click Account Management Boston MA

Search Engine Marketing, also known as Paid Search Marketing, and more commonly called Pay Per Click allow you to buy your targeted traffic based on their search queries. You will pay for every click when a prospective customer is brought across from the search engine to your website, phone or app. Targeting the ideal customer and optimizing your paid search campaign will help to keep the quality of paid traffic up.

Professionally Managed Campaigns include:

  • Keyword research: Research and industry terms are contrasted with actual search queries to determine the best keywords.
  • Ad Scripting: Your analyst will create appropriate ads based on keywords, titles and descriptions 
  • Budget recommendations: You can increase or decrease your budget on a month to month basis.  
  • Reports: The Google analytics dashboard is accessible 24/7.
  • Ad monitoring, tracking, and recommendations: Weekly monitoring of all keywords, ads, placement, and bid price 
  • Ongoing campaign optimization and strategic insight: Optimize can be based on the goals and conversions.

Campaign set up can include: Smart Ads, Search Ads, Call Only Ads, Remarketing/Intent Targeting Ads, Display Ads, Video Ads

Ad Set up is based on your business needs. Monthly management is recommended to maximize your ROI