Customer Relationship Management apps have been catalyzed by AI and ubiquitous data access. The key is to find the right one.
In my recent video I claimed that until recently CRM had been an unsuccessful attempt to do what Harvey Mackay was able to so eloquently do with a rolodex decades ago? Here I explain why.
Let’s start by acknowledging Artificial Intelligence (AI) has been around longer than any Millennial, but just got its legs in the last decade or so. A rolodex did not depend on data that was strewn across multiple servers in different formats. You simply jotted (yes paper and pencil) information you got access to and put it on your rolodex card for that person or organization. Data has grown exponentially – hence the name Big Data. Access to data is not only more open but pushed to you – hence the term “more than I needed to know”. But making sense of all this data has been the challenge. We humans can only process so much, and it’s difficult to cull through the noise to find meaningful information.
Customer Relationship Management (CRM) depends on the data, access to it, and he ability to effectively and more importantly efficiently cull through it all to keep meaningful information that cultivates the relationship with your customers. When AI got its legs, so did CRM. For greater detail, take a look at ISM’s article on the impact of AI on CRM.
To maximize the value to your business you need to select a CRM that facilitates business process change, takes full advantage of AI and is a Low Code/No Code solution. By doing this your business will:
- Accelerate sales growth
- Reduce operating costs
- Strengthen customer relationships
- Simplify digital transformation
and your sales people will get more time back in their day!
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