What comes to mind when you hear the word Sustainability? Webster defines “sustainable” as
a: of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged
b: of or relating to a lifestyle involving the use of sustainable methods (source: https://www.merriam-webster.com/dictionary/sustainable)
This morning I met with Tony DeFazio who founded SustainablePR. The work he is leading reminded me of statements we heard from our customers who use our digital data collection services. Most recently they replaced manual, paper-driven processes (like COVID-19 Screening) with digital forms and databases. Aside from saving money they cut out tens of thousands of sheets of paper they had been using. One business owner stated “This is so easy! Why isn’t everyone doing I this way?” And another told us they significantly reduced their manual effort and waste of materials. This is just one small example of reducing the harvest on our planets resources and changing to a lifestyle of more sustainable methods. 
Tony shared an example of a tech company that is making the reduction of our carbon footprint easy and effective. It made me think of how we can help our customers beyond simply helping them become more digital. But the proof is always in the pudding as they say. Specifically, measuring and reporting the results of a changed behavior gives you the proof. The numbers speak for themselves. To this end we’d love to work with companies that take guidance from someone like Tony and set a baseline on how “green” you are today. Then measure against that baseline as we work with you to leverage digital technologies to reduce your harvest and your cost!
Curious, or interested enough to discuss this a bit? If so go ahead and schedule a call with me.